Many companies are looking to grow sustainably in the market these days, and are either pushed by their customers, employees or own values to lighten their environmental footprint. While it might be daunting for some company owners to think about where to start, we have a simple system to audit 4 key areas of a business, and identify the easiest and best places to make some shifts in process to either make products and services more green, or even, a the company functional performance. 

 

Green Turnaround

When a company wants to develop more sustainable products or services, or become more green itself. We call this, a Green Turnaround.

Through 4 key areas, we help company owners and their teams decide where the best places are for them to develop and implement more environmentally friendly practices. These are:

  • Production
  • Ethics
  • Logistics
  • Usability
  • Post-use

Many companies are looking to grow sustainably in the market these days, and are either pushed by their customers, employees or own values to lighten their environmental footprint.

While it might be daunting for some company owners to think about where to start, we have a simple system to audit 4 key areas of a business, and identify the easiest and best places to make some shifts in process to either make products and services more green, or even, a the company functional performance. 

Why do a green turnaround?

There are three reasons why companies come to us and ask for help.

1. They are asked to become more green.

Either they are:

  • customer
  • shareholder
  • employee

Are asking for a more sustainable solutions. They might already be a market leader, or on their way, and are encouraged by internal or external stakeholders to find out how to make their own footprint lighter.

2. Competitive Edge

A leader might decide that to make a unique space in their market, that they want to gain a competitive edge by being not only great in quality and financial performance, but also be sustainable for social and environmental goals.

3. The Regulatory Environment

As laws change towards more circular models regarding tax shifts on materials, cost of end producer responsibility for products, virgin material limitations etc, companies are realizing they need to change either sourcing, manufacture, delivery or post-use elements of their products and services.

How you do this?

We meet with the management team of a company or product line to understand the financial, technical and market requirements of a solution and conduct our 5 point audit: production, ethics, logistics, usability and post-use.

We discuss the findings of this together with the HR and communications colleagues of a company to co-define where and how it sits in the company’s positioning and structure. 

How long does it take?

We can do this in a day workshop, and create a functional roadmap to define quick wins where easy environmental steps can be made, as well as longer term investment-related suggestions.

Typically from there, we work with companies for a 6-18 month basis to help them through this change by introducing them to the right experts who can help with specific services or solutions, help them access financing for turnaround, adjust the planning as the market, employees and other stakeholders respond.

We understand that change takes time, & offer a service which both looks at the whole company function and footprint, as well as just a service line. In our experience we find doing a general audit of the company, to identify where the largest environmental gains can be made, is a good way to start. We then create a roadmap where as natural investments in process and production are to be made, to have them becoming more green over time. 

Why us? Because we know it.

We have our own companies in farming organic product, requiring export, import, production, manufacture, shipping and packaging and have learned the hard way how to source expertise and solutions to make a lighter footprint.

Because we are at the apex. Additionally, we are closely connected to the 2500 pioneering companies in Europe who are at the leading edge of sustainable business via our connection to Ecoprenuer, the European Association of Sustainable Business, and Unternehmensgruen, the German Federation of Green Economy.

Our founder, Lyss, is voted to the board of these two organisations and thus sees the latest innovations and methods in green business on a daily basis.

Additionally, we keep you informed of the regulatory environment so you are prepared for laws which are altering requirements on footprints. The European Union is leading the shift with a pledge to reduce C02 emissions by 40% in all sectors of the economy by 2030 and the pioneering companies making this shift possible are the ones to be working with, watching and modeling.

What about certifications and industry standards?

Certifications:

Although we align standards to certification organisations like Organic, Fair Trade, Cradle to Cradle, Forest Stewards, LEAF etc, we do not take certifications as a basis for green turnaround. Our approach is to build authentic sustainable practices from within a company, and should that require certifications along the way, then it happens. It is not our definition of green though.

Industry orientation

Sustainable business is industry-independent in that processes which build, create, distribute and share products and services have very similar roots. From manufacture to mobility, communications to farming, the functional elements of production, ethics, logistics, usability and post-use are the same when it comes to environmental review.

In some projects, we add-in industry experts who have completed material science reviews and are best to advise regarding virgin and secondary raw materials, we work with engineers and energy experts regarding buildings and also mobility and logistics consultants who have the latest on shared services, urban planning and deliveries.

 

How to book a green turnaround?

Contact us here and let us know what you are thinking of. And from this, we see with Lyss who from the ChangeMaker.land network is the best team to consult and support you in this process.

 

GET STARTED

Background on why turnaround is needed

During the Paris agreement in 2015, 170 economies of the world agreed to move towards a low-carbon society, and this is a sign to the commercial sector where business can be a positive contribution to quality of life for future generations.

This sends a powerful signal that orientation in regulation and consumerism will be focused on the green economy.

 

An example of a workshop kicking off Green Turnaround

  • Goals / purpose - Opening
  • Reviewing discontinued choices - Discussion
  • Looking at the metrics of the profitable products (what is making them profitable) - Discussion
  • Reviewing what customer demands you have and how they can be green (exercise in inputs/outputs/image - new potential product) - Exercise
  • Looking at what new products you think to create and running an exercise where we look at design, delivery, use, post-use - Exercise
  • Deciding which metrics the company wants to uphold (FSC, eco-label, cradle to cradle etc...) - Decision
  • Reviewing current procurement standards for how they match the exercises and goals done + making plan for talking w suppliers - Exercise
  • Product to service idea - Exercise
  • Companies you might want to meet / model / visit - plan

GET STARTED ON 

GREEN TURNAROUND

"Lyss is one of those women who, with her cheerful and humorous way, can bring you under a spell with her story and courage."

Brigitte Magazine

"Lyss helps us support green companies."

Angelo Salsi
Director, Executive Agency of SMEs, European Commission

"She is one of those rare human beings that easily moves through peoples lives enriching them through social enterprise work within communities or inspiring corporates & individuals to take action."

Dayle Grant
Board Member, ENERGEX Australia

"Alyssa Jade is a bundle of emotions and ideas. Her presence is inspiration and pure zest. She shares in an authentic way fresh points of view and exudes energy."

C.Christian Rätsch
CEO Saatchi & Saatchi Germany

"Alyssa Jade’s approach to business is what we need more of in this country."

Cem Özdemir
Chairman of The Greens, German political party

"Lyss is extraordinary. She is a whirlwind, a true entrepreneur, a continuous source for inspiration, a trusted advisor, and a true treasure."

Dr Percy Smend
Managing Partner Scholtz & Friends Strategy Group

"Sie demonstriert: mit leidenschaft kann man alles verändern."

WIRED magazine

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If you want to keep in touch - and hear about other companies who have done green turnaround, or green investors who brought great companies along, just sign up here for updates. We promise it won't be more often than 1 mail a quarter. Also, we will summarise the podcasts and event infos in these so you never miss a beat.

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If you want to keep in touch - and hear about other companies who have done green turnaround, or green investors who brought great companies along, just sign up here for updates. We promise it won't be more often than 1 mail a quarter. Also, we will summarise the podcasts and event infos in these so you never miss a beat.